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ASDA used SRI to measure the impact of in-store digital screen media on shopper engagement. SRI delivered insights on the levels of shopper exposure, the quality of the exposure and the impact on shopper purchasing. PepsiCo worked with SRI in 3 UK retailers, to learn how shoppers behave in convenience stores. Vital insights were uncovered in relation to shopper missions and movement, relationships between categories, category positions in store and impulse buying.
Illuminate Market Research
Chris Ovenden
6 Artlett Street
Edgecliff, NSW, 2027
au
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School of Mathematics and Statistics. Hicks Building, Hounsfield Road. Sheffield S3 7RH, U. Japan Society of Applied and Industrial Mathematics.
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